Launch Space
The main issue was inconsistency. Each campaign felt disconnected from previous efforts, and there was no unified framework for testing or iterating. As a result, performance was unpredictable, and the team had difficulty understanding what actually worked.
I developed a complete campaign framework starting with audience research and message hierarchy. Visual assets were built modularly, allowing quick variations for A/B testing. Email sequences, paid ads, and landing visuals followed a unified design language. Analytics dashboards were added to track conversions, engagement, and cost efficiency—enabling continuous improvement.
The new system delivered immediate results. Engagement increased, acquisition costs dropped, and campaigns became easier to execute due to the structured workflow. Launch Space now operates with a marketing engine that supports long-term growth instead of relying on isolated pushes.
