Vision Lab
The original website suffered from slow loading times, poor hierarchy, and unclear navigation paths. Users couldn’t easily find what the product did or why it mattered. On mobile, the experience was even more difficult due to inconsistent spacing and visual weight, further hurting engagement and signups.
I redesigned the entire information architecture to emphasize clarity and flow. Components were rebuilt using a modular system that could scale with new pages and features. Visual weight was rebalanced, interactions were simplified, and all assets were optimized for faster load times. The result was a clean, intuitive environment that communicated value within seconds.
After launch, performance metrics improved across the board. Pages loaded faster, users spent more time exploring product sections, and trial signups increased as friction decreased. Vision Lab now has a website that supports both their brand and their growth goals.
