Pixel Hive
The biggest issue was fragmentation—different designers and internal contributors had been creating assets independently. Colors didn’t match, typography varied across platforms, and the brand voice felt different depending on the medium. This inconsistency weakened credibility and made the company appear less mature than it actually was.
To fix this, I conducted a full audit of existing assets, identified the most common breakdown points, and created a streamlined identity system. This included refined logo variations, a clear color hierarchy, a modern typographic pair, and reusable templates for presentations, social media, and product visuals. Everything was documented in a simple, team-friendly guideline.
With the new system in place, Pixel Hive achieved a cohesive and recognizable identity. Teams now create assets faster, visuals remain consistent across departments, and the brand presents itself with a level of clarity and professionalism that aligns with its ambitions.
